Cleaning trends on social media

Cleaning is now very popular on social media. The videos give simple and useful ideas. They are for people with very dirty homes too.

Abbi is a cleaner or 'cleanfluencer' from Liverpool, England. She's a single parent. She enjoys cleaning. She cleans the cooker and she makes the beds. Cleaning helps her feel calm.

Abbi:"For me it's just like therapy, so if I have something on me mind, or I'm feeling anxious or stressed that day, I'll just start cleaning and I feel like it just takes me mind off things and then I feel more relaxed afterwards."

And Abbi now receives around $1000 a video too. Companies pay her to use their products.

Auri Kananen's from Finland. She has nine million fans on TikTok and two million on YouTube. She now travels around the world. She looks for dirty homes to clean. People with dirty homes often need help. She enjoys helping them.

Auri Kananen:"Usually people have some kind of mental health problem or some other tragedy or something has happened in their lives and then they send pictures of their homes to me. And of course I look for the dirtiest homes possible. That's my goal."

The cleanfluencer videos are different. The cleaning ideas aren't the same. For English Ann Russell, it's important to teach people. Russell says we need to learn how to clean.

Ann Russell:"How on earth are you supposed to know? It's not some instinct to pick up a duster and a can of furniture polish. It's not, we're not born learning how to vacuum a carpet. It's something you have to be shown."

The cleanfluencers know their job. Goodbye dirty homes! Weniger anzeigen